{"id":13028,"date":"2022-11-15T15:27:31","date_gmt":"2022-11-15T04:27:31","guid":{"rendered":"https:\/\/ee.yelkdev.site.au\/?p=12238"},"modified":"2024-12-09T14:26:06","modified_gmt":"2024-12-09T14:26:06","slug":"4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them","status":"publish","type":"post","link":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/","title":{"rendered":"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)"},"content":{"rendered":"<p>Adopting a You Build It You Run It operating model can unlock enormous business growth. It can provide greater flexibility and enhance reliability for your digital services. It can create much happier developer teams.<\/p>\n<p>Inevitably though\u2014like anything that offers genuine growth and value\u2014it can also come with some perceived challenges and scepticism. After all, as humans, <a href=\"https:\/\/hbr.org\/2018\/08\/research-to-get-people-to-embrace-change-emphasize-what-will-stay-the-same\" target=\"_blank\" rel=\"noopener\">many of us are hard-wired to resist change<\/a>.<\/p>\n<p>Additionally, there\u2019s a sentiment from pockets of the software development community that \u2018<a href=\"https:\/\/www.infoworld.com\/article\/3669477\/devs-don-t-want-to-do-ops.html\" target=\"_blank\" rel=\"noopener\">developers don\u2019t want to do operations<\/a>\u2019, and therefore by extension, don\u2019t want to adopt You Build It You Run It.<\/p>\n<p>Interestingly, this is a sentiment I hear from industry commentators more so than developers themselves. That said, in my experience there <em>are<\/em> some common reservations that developers <em>do<\/em> offer up when presented with the prospect of moving to You Build It You Run It.<\/p>\n<p>So, here they are, with some techniques you can use to overcome them.<\/p>\n<h2>1.\u00a0\u00a0\u00a0 \u201cIt\u2019s really difficult to support the service\u201d<\/h2>\n<p>Adopting You Build It You Run It means teams will both build and support digital services.<\/p>\n<p>When development teams suggest that a digital service is difficult to support, it\u2019s often a symptom of deeper issues.<\/p>\n<p>The first of these issues is that the service hasn\u2019t been <a href=\"https:\/\/playbooks.equalexperts.com\/you-build-it-you-run-it\/practices\/build#architect-for-adaptability\" target=\"_blank\" rel=\"noopener\">architected for adaptability<\/a>. So, in reality, it <em>is<\/em> difficult to support.<\/p>\n<p>The second is that there are no \u2018paved roads\u2019 in place. As <a href=\"\/blog\/our-thinking\/so-what-is-a-digital-platform-anywayl\/\" target=\"_blank\" rel=\"noopener\">defined in this excellent article by Equal Experts\u2019 Alan Coppack<\/a>, paved roads consist of low-friction, hardened interfaces that comprise common user journeys for Digital Service teams. Examples might include building a service, deploying a service, or service alerts. In summary, building paved roads is about removing friction from frequent processes or user journeys.<\/p>\n<p>Without paved roads in place\u2014which abstract unnecessary complexity and cognitive load away from the team\u2019s day-to-day responsibility of focusing on a single digital service\u2014the development team has to do <em>everything <\/em>associated with operating the service, <em>all the time<\/em>. This means:<\/p>\n<ul>\n<li>Running the deployment pipelines<\/li>\n<li>Running the cloud underneath the service<\/li>\n<li>Testing<\/li>\n<li>The whole shebang.<\/li>\n<\/ul>\n<p>In this scenario, it\u2019s common for a team&#8217;s workload to become overwhelming because the cognitive load becomes enormous. Without correcting, teams will inevitably suffer burn out. Incidentally, you can <a href=\"\/blog\/our-thinking\/how-to-avoid-developer-burnout-on-call\/\" target=\"_blank\" rel=\"noopener\">read more about mitigating developer burn out in this article<\/a>.<\/p>\n<p><strong>How to overcome this challenge<\/strong><\/p>\n<p>No prizes for guessing this one: <strong>build out the required paved roads.<\/strong><\/p>\n<p>This allows you to abstract problems away from one development team, so they can focus more exclusively on their role in relation to a specific service.<\/p>\n<p>Generally speaking, you can consider paved roads in relation to four broad categories:<\/p>\n<ul>\n<li>1: Build and deployment\u2014How do I build a service? How do I deploy it? How do I get it out to production?<\/li>\n<li>2: Telemetry\u2014How do I monitor a service? How do I log on it?<\/li>\n<li>3: Enablement\u2014How do I create a service in the first place? Is the cloud set up to manage and provide resiliency?<\/li>\n<li>4: User access and security controls.<\/li>\n<\/ul>\n<p>Beyond removing complexity for one team, paved roads also provide valuable economies of scale. For example, when you have multiple delivery teams, these paved roads can support all of them. In that instance, you would have a dedicated platform team to solely build and run paved roads.<\/p>\n<p>If you\u2019re keen to learn more about paved roads, there is enormous insight and value in our <a href=\"https:\/\/playbooks.equalexperts.com\/digital-platform\" target=\"_blank\" rel=\"noopener\">Digital Platforms playbook<\/a>.<\/p>\n<h2>2.\u00a0\u00a0\u00a0 \u201cWe don\u2019t want to work on support out of hours\u201d<\/h2>\n<p>Firstly, this is an entirely valid reservation. We shouldn\u2019t expect teams to work out of hours without the right supports and incentives in place.<\/p>\n<p>Here, we need to understand why the architecture is built in a way that forces people to work out of hours. It\u2019s enormously important to understand so we can rearchitect the service to remedy the situation.<\/p>\n<p>At a personal level, it\u2019s also about understanding and empathising with peoples\u2019 circumstances.<\/p>\n<p>They could have all sorts of things going on. Some common scenarios include:<\/p>\n<ul>\n<li>Not having the skills or support to feel confident in an out of hours role.<\/li>\n<li>Caring for children or family members.<\/li>\n<li>Sometimes, even having responsibilities with another job, because they\u2019re not being paid enough to complete this type of support work.<\/li>\n<\/ul>\n<p><strong><span lang=\"EN-US\">How to overcome this challenge<\/span><\/strong><\/p>\n<p>There are two courses of action to take in response to this concern:<\/p>\n<ol>\n<li>Understand and empathise with peoples\u2019 personal circumstances.<\/li>\n<li>Analyse the service to determine whether out of hours support is necessary. In my experience, in many cases, it\u2019s not.<\/li>\n<\/ol>\n<p>This is because many organisations mistakenly take a blanket approach to operations\u2014rather than select an operating model based on the <strong>actual availability requirements of that service<\/strong>.<\/p>\n<p>More often than not, businesses assume a service has a requirement of 99.9% availability.<\/p>\n<p>People wrongly assume \u2018we need this service available all night\u2019, and developers are unnecessarily supporting those services out of hours.<\/p>\n<p>There are ways to test that assumption and determine the real availability requirements of a service.<\/p>\n<p class=\"Body\">With less requirement for out of hours support, you\u2019ll have less requirement for developers to do this type of work. And less cause for their concern.<\/p>\n<h2>3.\u00a0\u00a0\u00a0 \u201cWe won\u2019t be remunerated properly\u201d<\/h2>\n<p>Again, this is a legitimate concern for teams adopting a You Build It You Run It operating model.<\/p>\n<p>In my experience, developers are often asked to work out of hours and they\u2019re not paid for it.<\/p>\n<p>A common technique is to provide \u2018time off in lieu\u2019\u2014rather than pay\u2014as compensation.<\/p>\n<p>This can be a fallacy though; despite receiving time in lieu, developers can\u2019t actually take time off because of a critical requirement to produce more features from an overwhelming backlog,<\/p>\n<p>In these situations, you can become trapped in a never-ending cycle of \u2018get more features out\u2019\u2014support the service\u2014get more features out\u2014support the service.<\/p>\n<p>And there\u2019s no real time to take the time off in lieu within this cycle. So, from the developers\u2019 perspective, there\u2019s no respite and no remuneration.<\/p>\n<p><strong><span lang=\"EN-US\">How to overcome this challenge<\/span><\/strong><\/p>\n<p>This pressure to deliver new features can come from a range of sources:<\/p>\n<ul>\n<li>Perhaps you\u2019re not delivering frequently and iteratively enough.<\/li>\n<li>Perhaps there\u2019s pressure to develop features rather than ensure reliability of service\u2014or that there\u2019s not an appropriate analysis of where the most value lies; whether in developing new features or keeping the service live.<\/li>\n<\/ul>\n<p>There\u2019s a simple solution to managing this bottleneck: appoint a product manager to the team\u2014or across multiple teams\u2014to assist in clarifying priority and managing backlog.<\/p>\n<h2>4.\u00a0\u00a0\u00a0 \u201cWe just want to build new features. Our job is to focus on development work, not operations\u201d<\/h2>\n<p>Again, I hear this statement being referenced by industry commentators, but I don\u2019t see it expressed in the reality of working with development teams.<\/p>\n<p>If we <em>do<\/em> encounter this sentiment, I\u2019d look at the team\u2019s motivation. Particularly, how they view the problem they\u2019ve been tasked with solving.<\/p>\n<p><strong><span lang=\"EN-US\">How to overcome this challenge<\/span><\/strong><\/p>\n<p>Re-frame the problem so there\u2019s no perception the team is being forced to inherit operations.<\/p>\n<p>For example, give them the space and support to focus on rebuilding the service so that it\u2019s robust and reliable, with a number of contingencies in place to <em>mitigate <\/em>the need for onerous operations tasks.<\/p>\n<p>Rather than say \u2018monitor this and ensure there are no incidents\u2019, try the following:<\/p>\n<ul>\n<li>Use your creativity to build something that won\u2019t fall over in production.<\/li>\n<li>How might we ensure the service is architected for adaptability and create something that\u2019s highly resilient?<\/li>\n<\/ul>\n<h2><span lang=\"EN-US\">How to support your team(s) in adopting You Build It You Run It<\/span><\/h2>\n<p>It\u2019s one thing to tell a team \u2018we\u2019re implementing You Build It You Run It and you\u2019re in charge of operations now\u2019.<\/p>\n<p>It\u2019s another thing to implement the necessary supporting mechanisms and structures that allow the team to flourish in a new operating model.<\/p>\n<p>I often see teams being told to support a service in You Build It You Run It, without being appropriately supported themselves. They\u2019re not given the things that allow them to prosper, and the success and value of the operating model is compromised.<\/p>\n<p>To recap those things are:<\/p>\n<ul>\n<li>A service that\u2019s architected for adaptability.<\/li>\n<li>Paved roads.<\/li>\n<li>A thorough assessment as to whether services genuinely require out of hours support.<\/li>\n<li>Appropriate remuneration for out of hours support.<\/li>\n<\/ul>\n<p>To find out more, watch our video below.<\/p>\n<p><iframe title=\"Four reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V7aLI7LCEDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like anything that offers genuine growth and value, You Build It You Run It can come with preconceived challenges from skeptics. Here&#8217;s how to overcome them. <\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[244],"location":[393],"class_list":["post-13028","post","type-post","status-publish","format-standard","hentry","category-tech-focus","tag-you-build-it-you-run-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reasons Devs Won\u2019t Embrace You Build It You Run It (&amp; how to overcome them) | Equal Experts Australia<\/title>\n<meta name=\"description\" content=\"Like anything that offers genuine growth &amp; value, You Build It You Run It can come with preconceived challenges from skeptics. Here&#039;s how to overcome them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)\" \/>\n<meta property=\"og:description\" content=\"Like anything that offers genuine growth and value, You Build It You Run It can come with preconceived challenges from skeptics. Here&#039;s how to overcome them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Equal Experts\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T04:27:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T14:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2023\/09\/Facebook-1200x630-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bethan Timmins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)\" \/>\n<meta name=\"twitter:description\" content=\"Like anything that offers genuine growth and value, You Build It You Run It can come with preconceived challenges from skeptics. Here&#039;s how to overcome them.\" \/>\n<meta name=\"twitter:creator\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:site\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bethan Timmins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\"},\"author\":{\"name\":\"Bethan Timmins\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/person\/3601305496344a12607c5ca1a7d5867e\"},\"headline\":\"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)\",\"datePublished\":\"2022-11-15T04:27:31+00:00\",\"dateModified\":\"2024-12-09T14:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\"},\"wordCount\":1443,\"publisher\":{\"@id\":\"https:\/\/www.equalexperts.com\/#organization\"},\"keywords\":[\"you build it you run it\"],\"articleSection\":[\"Tech Focus\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\",\"url\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\",\"name\":\"Reasons Devs Won\u2019t Embrace You Build It You Run It (& how to overcome them) | Equal Experts Australia\",\"isPartOf\":{\"@id\":\"https:\/\/www.equalexperts.com\/#website\"},\"datePublished\":\"2022-11-15T04:27:31+00:00\",\"dateModified\":\"2024-12-09T14:26:06+00:00\",\"description\":\"Like anything that offers genuine growth & value, You Build It You Run It can come with preconceived challenges from skeptics. Here's how to overcome them.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.equalexperts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.equalexperts.com\/#website\",\"url\":\"https:\/\/www.equalexperts.com\/\",\"name\":\"Equal Experts\",\"description\":\"Making Software. Better.\",\"publisher\":{\"@id\":\"https:\/\/www.equalexperts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.equalexperts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.equalexperts.com\/#organization\",\"name\":\"Equal Experts\",\"url\":\"https:\/\/www.equalexperts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2018\/08\/Equal_Experts_Logo_CMYK_Colour.jpg\",\"contentUrl\":\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2018\/08\/Equal_Experts_Logo_CMYK_Colour.jpg\",\"width\":719,\"height\":340,\"caption\":\"Equal Experts\"},\"image\":{\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/EqualExperts\",\"https:\/\/www.linkedin.com\/company\/equal-experts\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/person\/3601305496344a12607c5ca1a7d5867e\",\"name\":\"Bethan Timmins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bde2075c4d891a935e80f3d198e42dc8989c2fe83757bf0a668c83139e134fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bde2075c4d891a935e80f3d198e42dc8989c2fe83757bf0a668c83139e134fa9?s=96&d=mm&r=g\",\"caption\":\"Bethan Timmins\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reasons Devs Won\u2019t Embrace You Build It You Run It (& how to overcome them) | Equal Experts Australia","description":"Like anything that offers genuine growth & value, You Build It You Run It can come with preconceived challenges from skeptics. Here's how to overcome them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/","og_locale":"en_GB","og_type":"article","og_title":"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)","og_description":"Like anything that offers genuine growth and value, You Build It You Run It can come with preconceived challenges from skeptics. Here's how to overcome them.","og_url":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/","og_site_name":"Equal Experts","article_published_time":"2022-11-15T04:27:31+00:00","article_modified_time":"2024-12-09T14:26:06+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2023\/09\/Facebook-1200x630-1-1.jpg","type":"image\/jpeg"}],"author":"Bethan Timmins","twitter_card":"summary_large_image","twitter_title":"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)","twitter_description":"Like anything that offers genuine growth and value, You Build It You Run It can come with preconceived challenges from skeptics. Here's how to overcome them.","twitter_creator":"@EqualExperts","twitter_site":"@EqualExperts","twitter_misc":{"Written by":"Bethan Timmins","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#article","isPartOf":{"@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/"},"author":{"name":"Bethan Timmins","@id":"https:\/\/www.equalexperts.com\/#\/schema\/person\/3601305496344a12607c5ca1a7d5867e"},"headline":"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)","datePublished":"2022-11-15T04:27:31+00:00","dateModified":"2024-12-09T14:26:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/"},"wordCount":1443,"publisher":{"@id":"https:\/\/www.equalexperts.com\/#organization"},"keywords":["you build it you run it"],"articleSection":["Tech Focus"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/","url":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/","name":"Reasons Devs Won\u2019t Embrace You Build It You Run It (& how to overcome them) | Equal Experts Australia","isPartOf":{"@id":"https:\/\/www.equalexperts.com\/#website"},"datePublished":"2022-11-15T04:27:31+00:00","dateModified":"2024-12-09T14:26:06+00:00","description":"Like anything that offers genuine growth & value, You Build It You Run It can come with preconceived challenges from skeptics. Here's how to overcome them.","breadcrumb":{"@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.equalexperts.com\/blog\/tech-focus\/4-reasons-developers-wont-embrace-you-build-it-you-run-it-and-how-to-overcome-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.equalexperts.com\/"},{"@type":"ListItem","position":2,"name":"4 reasons developers won\u2019t embrace You Build It You Run It (and how to overcome them)"}]},{"@type":"WebSite","@id":"https:\/\/www.equalexperts.com\/#website","url":"https:\/\/www.equalexperts.com\/","name":"Equal Experts","description":"Making Software. Better.","publisher":{"@id":"https:\/\/www.equalexperts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.equalexperts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.equalexperts.com\/#organization","name":"Equal Experts","url":"https:\/\/www.equalexperts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.equalexperts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2018\/08\/Equal_Experts_Logo_CMYK_Colour.jpg","contentUrl":"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2018\/08\/Equal_Experts_Logo_CMYK_Colour.jpg","width":719,"height":340,"caption":"Equal Experts"},"image":{"@id":"https:\/\/www.equalexperts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/EqualExperts","https:\/\/www.linkedin.com\/company\/equal-experts\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.equalexperts.com\/#\/schema\/person\/3601305496344a12607c5ca1a7d5867e","name":"Bethan Timmins","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.equalexperts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bde2075c4d891a935e80f3d198e42dc8989c2fe83757bf0a668c83139e134fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bde2075c4d891a935e80f3d198e42dc8989c2fe83757bf0a668c83139e134fa9?s=96&d=mm&r=g","caption":"Bethan Timmins"}}]}},"_links":{"self":[{"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/posts\/13028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/comments?post=13028"}],"version-history":[{"count":0,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/posts\/13028\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/media?parent=13028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/categories?post=13028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/tags?post=13028"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.equalexperts.com\/wp-json\/wp\/v2\/location?post=13028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}