{"id":21119,"date":"2025-03-19T10:47:46","date_gmt":"2025-03-19T10:47:46","guid":{"rendered":"https:\/\/www.equalexperts.com\/?p=21119"},"modified":"2025-03-31T02:08:18","modified_gmt":"2025-03-31T01:08:18","slug":"ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025","status":"publish","type":"post","link":"https:\/\/www.equalexperts.com\/blog\/data-ai\/ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025\/","title":{"rendered":"AI for personalisation in retail: Insights from Big Data &#038; AI World 2025"},"content":{"rendered":"<p>The 2025 Big Data &amp; AI World Conference was full of innovation, thought-provoking discussions, and game-changing insights. The event covered a wide spectrum of topics, many of which were important for one of the big opportunities for AI: AI-driven personalisation in retail. In addition to this, here are some key themes largely discussed at the conference.<\/p>\n<h2>AI\u2019s impact on personalisation across industries<\/h2>\n<p>This came out clearly in one of panels on AI\u2019s impact across industries like charities, insurance, and fashion. Tia Cheang, speaking from the insurance sector, highlighted that personalisation is one of AI\u2019s biggest opportunities, enabling tailored experiences, dynamic pricing, and proactive customer engagement.<\/p>\n<h2>The challenge for retailers: Unlocking data for AI<\/h2>\n<p>Retailers want to embrace AI-powered personalisation, using data-driven insights to recommend products, optimise inventory, and enhance the overall shopping journey. However, as many speakers pointed out, the success of AI in retail hinges on <strong>having clean, well-structured data<\/strong>. It was very clear that AI\/GenAI + enterprise data is where most organisations are seeing the value right now and in the future.<\/p>\n<h2>Common data challenges holding retailers back<\/h2>\n<p>This really resonates with our experiences in creating AI-powered personalisations for customers. For many organisations, whilst the data may be there, it\u2019s locked away. We find:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Fragmented data<\/strong> \u2013 Many businesses still operate in silos, meaning customer interactions across different touchpoints aren\u2019t connected. This limits AI\u2019s ability to build a full picture of individual preferences.<\/li>\n<li aria-level=\"1\"><strong>Lack of data accessibility<\/strong> \u2013 Even when the data exists, it\u2019s often locked in legacy systems or difficult to use in real-time decision-making.<\/li>\n<\/ul>\n<p>This data needs to be made available to build and refine your models, and also available for the personalisation software powering your purchase experience.<\/p>\n<h2>The importance of AI literacy<\/h2>\n<p>Another of the strongest themes at the conference was AI literacy\u2014the ability to understand and effectively use AI tools. AI can personalise experiences, but if employees, decision-makers, and even customers don\u2019t know how to leverage AI, its potential remains untapped. Tia Cheung raised an important point: <strong>data professionals often struggle with UI\/UX design<\/strong>, making AI tools difficult to use for non-technical users. For retailers, this is a crucial takeaway: if AI-driven personalisation tools aren\u2019t intuitive and user-friendly, they won\u2019t deliver value.<\/p>\n<h2>Key takeaways for retailers embracing AI-driven personalisation<\/h2>\n<p>The biggest takeaways from Big Data &amp; AI World 2025? Retailers who want to succeed with AI-driven personalisation need to invest in both their data infrastructure and their people.<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Get your data in shape<\/strong> \u2013 AI can\u2019t work effectively without high-quality, well-structured data. Retailers should focus on data governance, accessibility, and integration before scaling AI-powered personalisation.<\/li>\n<li aria-level=\"1\"><strong>Enhance AI literacy<\/strong> \u2013 Employees need to understand AI beyond just the buzzwords. Training teams to effectively use AI tools and interpret AI-driven insights is crucial.<\/li>\n<li aria-level=\"1\"><strong>Make AI user-friendly<\/strong> \u2013 If AI solutions are too complex, adoption will stall. Ensuring that AI-powered personalisation is intuitive and seamless for customers and employees alike will drive real impact.<\/li>\n<\/ol>\n<p>As AI continues to evolve, the retailers who get personalisation right will create deeper customer connections, drive sales, and build brand loyalty like never before. The key? A strong data foundation and a workforce that knows how to use AI to its full potential.<\/p>\n<p>What do you think? How is your business preparing for AI-driven personalisation?<\/p>\n<a href=\"https:\/\/www.equalexperts.com\/data-products-playbook-realising-the-potential-of-data-products\/\"><img decoding=\"async\" class=\"aligncenter wp-image-20915 size-large\" src=\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2025\/02\/ee_DataProductPlaybook_website-1-1200x545.jpg\" alt=\"AI can't solve a bad data strategy. Ensure your data products are reliable, scalable and built for read business impact. Download the data products playbook.\" width=\"1200\" height=\"545\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Big Data &amp; AI World Conference was full of innovation, thought-provoking discussions, and game-changing insights. The event covered a wide spectrum of topics, many of which were important for one of the big opportunities for AI: AI-driven personalisation in retail. In addition to this, here are some key themes largely discussed at the [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":21120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[806],"tags":[],"location":[],"class_list":["post-21119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI-driven personalisation: Insights from Big Data &amp; AI World 2025 | Equal Experts<\/title>\n<meta name=\"description\" content=\"Big Data &amp; AI World 2025 highlighted how AI-driven personalisation is transforming retail and the biggest data challenges businesses face.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.equalexperts.com\/blog\/data-ai\/ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI for personalisation in retail: Insights from Big Data &amp; AI World 2025\" \/>\n<meta property=\"og:description\" content=\"Big Data &amp; AI World 2025 highlighted how AI-driven personalisation is transforming retail and the biggest data challenges businesses face.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.equalexperts.com\/blog\/data-ai\/ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Equal Experts\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T10:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T01:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2025\/03\/Blog_Lead-56.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Simon Case\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:site\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Case\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/data-ai\/ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/data-ai\/ai-for-personalisation-in-retail-insights-from-big-data-ai-world-2025\/\"},\"author\":{\"name\":\"Simon Case\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/person\/461daa125fcd274669eb26dfbef20369\"},\"headline\":\"AI for personalisation in retail: Insights from Big Data &#038; 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