{"id":5735,"date":"2018-07-30T11:41:27","date_gmt":"2018-07-30T10:41:27","guid":{"rendered":"https:\/\/ee.yelkdev.site\/?p=5735"},"modified":"2024-03-28T13:37:51","modified_gmt":"2024-03-28T13:37:51","slug":"agility-and-speed-how-we-launched-a-product-in-australia-in-six-months","status":"publish","type":"post","link":"https:\/\/www.equalexperts.com\/blog\/whats-new\/agility-and-speed-how-we-launched-a-product-in-australia-in-six-months\/","title":{"rendered":"Agility and speed: how we launched a product in Australia in six months"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\">Only 29% of Australian companies can bring a new product to market in six months or less, a recent report has stated. We\u2019re proud that, alongside our client Xinja, we built and released a complex platform and its accompanying app well within that time.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The report &#8211; <a href=\"https:\/\/www.contino.io\/insights\/the-current-state-of-digital-transformation-in-australia-revealed\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">The State of Digital Transformation in Australia<\/span><\/a> &#8211; also said that for nearly 50% of Australian companies it took up to 18 months to launch a product, and for a further 11% it took even longer. The keys to speeding this up lie with the right processes, security, tooling, agile methodology and self-organising teams, it added, but for 21% of Australian companies \u2018a lack of organisational agility\u2019 was a blocker.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>Technical and organisational agility<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">In fact, we were able to launch Xinja\u2019s prepaid card in such a short time precisely because of our own and Xinja\u2019s technical and organisational agility &#8211; something we pride ourselves in.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">With teams based around the world working to tight deadlines, we used <a href=\"https:\/\/www.equalexperts.com\/blog\/whats-new\/following-the-sun-down-under\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">follow-the-sun methodology<\/span><\/a> to synchronise our working practices and ensure the product could be out the door, quicker. We\u2019re able to release working software rapidly and frequently thanks to our expertise in <a href=\"https:\/\/www.equalexperts.com\/services\/continuous-delivery-operability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">Continuous Delivery and operability<\/span><\/a>. Being able to call upon our network\u2019s 700+ skilled practitioners across the globe, who combined have huge experience across private and public sectors clients, has meant we could call upon a broad array of skills.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Our mobile team in Calgary worked on the UX, design and app build. Our London-based security practice rigorously tested Xinja\u2019s security features, including running an <a href=\"https:\/\/www.equalexperts.com\/blog\/tech-focus\/security-testing-how-we-tried-to-break-the-bank\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">internal hackathon<\/span><\/a> to see who could find weaknesses in it. \u00a0Our MicroDC and DevOps teams have also been heavily involved building the platform out using Kubernetes. We\u2019ve used our product definition and management capabilities, used our knowledge of <a href=\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/platform-as-a-service-we-prefer-it-as-a-club\/\" target=\"_blank\" rel=\"noopener noreferrer\">Platform as a Club<\/a> gained during our time another client, HMRC, built microservice architecture and employed modern agile techniques <\/span><span class=\"s3\">to deliver production-ready software within weeks<\/span><span class=\"s1\">.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>Pulling together<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Of course, this was a team effort. We worked alongside other talented third parties to make sure integration to their systems was smooth, but Xinja\u2019s leadership was absolutely key to weaving it all together to make it the success it was. \u00a0Everyone &#8211; from the Marketing, Customer Innovation and Core Technology teams, to Customer Service and also the Risk and Compliance teams &#8211; played their part. Agility was not just in the technological delivery, it was right through the organisation from the top down. All of the experience we provided would have been for nothing without a truly collaborative relationship and outcome-driven approach to delivery.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>Putting the customer first<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Another of the report\u2019s key findings was that, for a majority of organisations\u2019 digital strategies, improving customer experience and engagement was the main objective. At Xinja, creating a brand that prides itself on being ethical, \u2018made for people\u2019 and with the kind of personal touch that we used to see with traditional bank managers, who helped you to be mindful of your money, is at the heart of the business. Xinja truly does put the needs of its customers first. \u00a0It wants to build a service that customers not only need but that they want. Customers are involved in this process all along the way, from coming up with ideas directly with Xinja, to testing out the ideas in user-testing events, and even to even being allowed to invest in it in the <span class=\"s4\">first full retail equity crowdfunding campaign to go live in Australia<\/span>. Customers of Xinja are on this journey with Xinja and us.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>What\u2019s next for us<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">We\u2019re proud of the progress and contribution we have made to Xinja\u2019s success and to be in the vanguard of technical and organisational agility. The next step for us is to take the experience we have in delivering value quickly to other organisations across Australia, and allow them to gain the successes we have seen both at Xinja and our many other clients in Europe, South Africa and the United States. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only 29% of Australian companies can bring a new product to market in six months or less, a recent report has stated. We\u2019re proud that, alongside our client Xinja, we built and released a complex platform and its accompanying app well within that time. The report &#8211; The State of Digital Transformation in Australia &#8211; [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"location":[393],"class_list":["post-5735","post","type-post","status-publish","format-standard","hentry","category-whats-new"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agility and speed: how we launched a product in Australia in six months | Equal Experts<\/title>\n<meta name=\"description\" content=\"A recent report stated that only 29% of Australian companies can bring a new product to market in 6 months. 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