{"id":9177,"date":"2021-06-08T09:25:13","date_gmt":"2021-06-08T08:25:13","guid":{"rendered":"https:\/\/ee.yelkdev.site\/?p=9177"},"modified":"2024-03-28T13:49:06","modified_gmt":"2024-03-28T13:49:06","slug":"is-it-time-to-rethink-data-is-the-new-oil","status":"publish","type":"post","link":"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/","title":{"rendered":"Is it Time to Rethink… \u201cData is the New Oil\u201d?"},"content":{"rendered":"

In my opinion, \u2018data is the new oil\u2019 is a metaphor that should be used with caution, especially by those who wish to portray data in a positive light. <\/span><\/p>\n

That is, whilst there are many similarities between data and oil, most are unflattering. I believe that by confronting these negative connotations, we can have the right conversations about our responsibilities in the Age of Data, whilst finding better metaphors to describe them.<\/span><\/p>\n

A Brief History\u00a0<\/b><\/h2>\n

In the beginning was <\/span>Clive Humby<\/span><\/a>, the British data scientist, who coined the phrase \u2018data is the new oil\u2019 back in 2006. It has since become part of the business and management lexicon, repeated by journalists, <\/span>policy makers<\/span><\/a> and world leaders alike. In common usage, the metaphor emphasises the fact that oil and data are critical parts of the modern global economy, with the latter gradually replacing the former. <\/span>Humby also recognised that data, like oil, has no intrinsic value, and <\/span>expensive processes of refinement have to be applied before they become valuable.\u00a0<\/span><\/p>\n

Certainly, data powers much of the economy, just as oil powers our engines. Much of what we do online is part of <\/span>a Faustian pact<\/span><\/a>, in which we allow the tech giants to harvest our data in exchange for useful, free tools such as email. Tech evangelists minimise the costs whilst emphasising the benefits of data in our lives. But if we ever stopped to actually consider how much personal information we give away each day we\u2019d <\/span>put our laptops in the freezer<\/span><\/a>. And comparing data to oil has a dark side. Oil is a dirty business. Oil-based products – petrol, plastics, chemicals – are harming the planet. Put simply, this isn\u2019t the kind of company data should want to keep.<\/span><\/p>\n

Oil Spills and Data Leaks<\/b><\/h2>\n

Let\u2019s look at one of the most regrettable similarities between data and oil.<\/span><\/p>\n

As oil moves around the globe, leaks happen (<\/span>there have been 466 large oil spills in the last 50 years<\/span><\/a>). Much has been said and written <\/span>about these disasters<\/span> and the environmental damage they cause. Coupled with the growing apprehension of the role oil plays in the global climate crisis, you might expect the demand for oil to be falling like a stone. You\u2019d be wrong.\u00a0<\/span><\/p>\n\"\"\n

Figure 1: <\/span><\/i>Global Oil Production 1999-2020<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\n

And if that graph surprises you, consider this:<\/span><\/p>\n\"\"\n

Figure 2: <\/span><\/i>Number of monthly active Facebook users worldwide<\/span><\/i><\/a>\u00a0<\/span><\/i><\/p>\n

If you\u2019re looking for indicators of decline following Facebook\u2019s equivalent to Exxon Valdez – <\/span>the Cambridge Analytica scandal<\/span><\/a> – you won\u2019t find it. Lest we forget, Cambridge Analytica harvested upwards of 87 million Facebook users\u2019 personal data without their consent, then sold that data to political consultancies. This dubious practice may well have affected the outcome of the 2016 US Presidential election, and the Brexit vote in the UK the same year. But despite #deletefacebook and some social and <\/span>political huffing<\/span><\/a> at the time, the scandal didn\u2019t make a dent on Facebook\u2019s fortunes.<\/span><\/p>\n

So tech giants and oil barons are alike, in that they leak and pollute and behave with disregard for the wider community, without much consequence.\u00a0<\/span><\/p>\n

Oil and Water<\/b><\/h2>\n

The question then becomes, is there a better metaphor out there? During my research I\u2019ve happened across plausible arguments in favour of a cataclysmic comparison – that is to say, <\/span>data is the new nuclear power<\/span><\/a> (awesomely powerful, yet capable of dreadful contamination and destruction). When discussing this piece with a leading practitioner, he reminded me that data \u2018flows\u2019 from one place to another, and suggested that it\u2019s like water (it\u2019s nourishing and necessary – but needs filtering and processing to be safe; it can leak), or slightly less appetisingly, data is like blood.<\/span><\/p>\n

All are decent metaphors (I particularly like the \u2018water\u2019 alternative). <\/span>However, water (like uranium, or blood) is physical – if I buy and drink a litre of water, no one else can drink that same litre – whereas data can be used simultaneously in different places, at multiple times in multiple ways. And data is unique, whereas one glass of water is essentially the same as any other.\u00a0<\/span><\/p>\n

If we stick with data being like oil, we\u2019re left with harrowing images of sick<\/span> seabirds and bleached reefs. Which prompts me to ask: are we in danger of losing something valuable, by tarring data with the same oily brush?<\/span><\/p>\n

Data for Good<\/b><\/h2>\n

Last year, academics at the University of Oxford interrogated a massive dataset to <\/span>assess the effectiveness of a range of potential treatments for Covid-19. <\/span>Using advanced data science techniques<\/span><\/a>, they discovered an unexpected pattern – namely, a drug used in the treatment of rheumatoid arthritis could save lives, reduce the need for a ventilator, and shorten patients\u2019 stay in hospital. Such a breakthrough should be seen as an unalloyed success story for all those involved, whilst also containing within it some valuable lessons about how we treat data.<\/span><\/p>\n

The most important, from my perspective, is that the data sets were held securely by NHS Digital, after full consent was granted by those involved. Not one item of data was taken without express permission, or used for any other purpose than that for which the data was originally sought. In other words, the data was willingly and knowingly given for a specific and transparent purpose. Safeguards were put in place, adhered to, and all parties acted responsibly throughout. Why can\u2019t all data be used in this way?<\/span><\/p>\n

Data Guardianship<\/b><\/h2>\n

Ultimately, the NHS Digital story, and others like it, reinforce the importance of the concept of \u2018Data Guardianship\u2019. That is, all actors in our data-rich economy need to take responsibility for minimising the damage their actions cause in the present, whilst making every reasonable effort to safeguard the future. The three pillars of Data Guardianship are:<\/span><\/p>\n

    \n
  1. Organisations shouldn\u2019t gather any data that might expose the subject to excessive privacy risks, now or in the future<\/span><\/li>\n
  2. Data should not be hoarded \u2018just in case\u2019 – organisations should refuse to keep anything they don\u2019t need<\/span><\/li>\n
  3. Organisations should be proactive in explaining what data they\u2019re collecting, how they intend to use it, and what rights the data subject has, in order to enable better decisions around consent<\/span><\/li>\n<\/ol>\n

    Ultimately, we have to make sure data <\/span>doesn\u2019t<\/span><\/i> become the new oil, and instead find a metaphor that emphasises the positive values that underpin these pillars, instead of contradicting them. We can\u2019t simply hope that some future phenomenon will make our data safe from abuse – we all need to educate ourselves, and then act accordingly, today. And if we can\u2019t trust companies to behave responsibly, we shouldn\u2019t give them our data in the first place.\u00a0<\/span><\/p>\n

    Perhaps we should think of our data as a vote that we cast in support of those organisations that are behaving best in the data-based economy. In fact, maybe that\u2019s the new metaphor I\u2019ve been searching for all along: data is the new democracy.\u00a0<\/span><\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    As concerns grow over NHS Digital\u2019s plans to share patient data, now is the perfect time to read David Cox\u2019s article on how organisations and individuals can ensure effective \u2018data guardianship\u2019.<\/p>\n","protected":false},"author":120,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[185,198,205],"location":[397],"class_list":["post-9177","post","type-post","status-publish","format-standard","hentry","category-our-thinking","tag-data","tag-data-pipeline","tag-nhs-digital"],"acf":[],"yoast_head":"\nIs it Time to Rethink... \u201cData is the New Oil\u201d? | Equal Experts<\/title>\n<meta name=\"description\" content=\"In the first of a three part series, David Cox re-examines the pros and cons of a commonly used metaphor - \u2018data is the new oil\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it Time to Rethink... \u201cData is the New Oil\u201d?\" \/>\n<meta property=\"og:description\" content=\"As concerns grow over NHS Digital\u2019s plans to share patient data, now is the perfect time to read David Cox\u2019s article on how organisations and individuals can ensure effective \u2018data guardianship\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\" \/>\n<meta property=\"og:site_name\" content=\"Equal Experts\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T08:25:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T13:49:06+00:00\" \/>\n<meta name=\"author\" content=\"David Cox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is it Time to Rethink... \u201cData is the New Oil\u201d?\" \/>\n<meta name=\"twitter:description\" content=\"As concerns grow over NHS Digital\u2019s plans to share patient data, now is the perfect time to read David Cox\u2019s article on how organisations and individuals can ensure effective \u2018data guardianship\u2019.\" \/>\n<meta name=\"twitter:creator\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:site\" content=\"@EqualExperts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Cox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\"},\"author\":{\"name\":\"David Cox\",\"@id\":\"https:\/\/www.equalexperts.com\/#\/schema\/person\/06dca6f8cf3b733218e6e4d0a686f41f\"},\"headline\":\"Is it Time to Rethink… \u201cData is the New Oil\u201d?\",\"datePublished\":\"2021-06-08T08:25:13+00:00\",\"dateModified\":\"2024-03-28T13:49:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\"},\"wordCount\":1172,\"publisher\":{\"@id\":\"https:\/\/www.equalexperts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.equalexperts.com\/wp-content\/uploads\/2021\/06\/Rething-data-is-the-new-oil--1200x534.png\",\"keywords\":[\"data\",\"data pipeline\",\"NHS Digital\"],\"articleSection\":[\"Our Thinking\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\",\"url\":\"https:\/\/www.equalexperts.com\/blog\/our-thinking\/is-it-time-to-rethink-data-is-the-new-oil\/\",\"name\":\"Is it Time to Rethink... \u201cData is the New Oil\u201d? 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